EP. 13
Franchising Successfully with Erlon Labatut and Leonardo Paixão
28/05/2024
1 hr 12 min
🎙️ In episode #13 of our podcast, *Lugar é Lucro*, recorded live from Curitiba, we host the prominent entrepreneurs Erlon Labatut and Leonardo Paixão. Experts in the franchise industry, they share their experiences and strategies for achieving success in this competitive market. In this episode, Erlon and Leonardo discuss best practices for franchisors and franchisees, covering everything from choosing the ideal location to the importance of ongoing support. They also reveal proven tactics for optimizing operations and maximizing profits in the franchise sector.
➡️ If you are an entrepreneur interested in franchises or already working in this field and looking to enhance your strategies, this episode is packed with essential insights. Take this opportunity to gain knowledge directly from those who are making a difference in the market.
EP. 12
Strategic Marketing with Ricardo Fernandes!
30/04/2024
1 hr 08 min
🎙️ In episode #12 of our podcast, *Lugar é Lucro*, we dive into a rich discussion about the world of digital marketing with expert Ricardo Fernandes. In this episode, he shares his deep knowledge of how digital marketing can be a crucial tool for franchisees and franchise networks. Ricardo provides a detailed view of how marketing strategies should be tailored to the unique characteristics of each location, city, and culture, and how this can be decisive for a franchise's success. He also highlights the importance of understanding a business's location and integrating this knowledge into marketing strategies to maximize results.
➡️ If you're interested in deepening your knowledge of the nuances of digital marketing applied to the franchise context, this episode offers indispensable insights. Don't miss the chance to learn more about this vital topic from one of the leading experts in the field.
25/06/2024
1 hr 13 min
In this episode, Roger Righi Coelho, from the Le Petit Macarons franchise network, shares his experience and valuable tips on how to franchise successfully. He discusses the importance of well-defined processes, from selecting the ideal location to efficiently operating the units, demonstrating how these factors are crucial for the sustainable growth of a franchise network.
➡️ If you're an entrepreneur interested in franchising or already in the field looking to enhance your strategies, this episode is packed with innovative insights. Take the opportunity to learn from a specialist who has turned his brand into a market reference.
EP. 11
Business Architecture Must Also Be Strategic! With Marina and Ana Lubianca from Lubianca Arquitetos
30/04/2024
1 hr 08 min
🎙️ In episode 11 of *Lugar é Lucro*, we focus on the importance of strategic architecture for customer experience and operational efficiency. We invited Marina and Ana Lubianca, from Lubianca Arquitetos, who have extensive experience in retail and hospitality architecture, to discuss this topic. They share how a strategic approach to architecture can directly influence a business's success, highlighting the connection between physical space and brand identity. The conversation reveals that thoughtful design goes beyond aesthetics, addressing how to optimize operations and improve outcomes.
➡️ For those interested in how architecture can positively impact a business, this episode offers valuable insights into the relationship between space, brand, and customer. It's an opportunity to better understand the strategic role of design in business success.
EP. 10
The Art of Successful Franchising! With Umberto Filho, Founder of Wings Company
22/02/2024
1 hr 04 min
🎙️ In the latest episode of *Lugar é Lucro*, we dive into the world of franchising with one of Brazil's top experts, Umberto Filho, founder of Wings Company. With an impressive career spanning over 30 years in the market, Umberto shares valuable insights on the current dynamics of franchising, highlighting the opportunities and challenges that shape the industry. Discover the mistakes and successes that marked his journey, as well as key points of attention for both investors and franchisors. The conversation covers everything from the importance of efficient formatting to smart expansion strategies, offering a comprehensive view on how to thrive in this competitive market.
➡️ If you're considering investing in franchises or looking to expand your brand through this business model, this episode is a goldmine of information and practical tips for you.
EP. 09
Tijolo Hub and Arquitetura Zago - Urbanism and Market in the Evolution of Cities
01/12/2023
1 hr 15 min
We explore the fascinating world of urbanism and the real estate market, grounded in market analysis, historical interpretation, and spatial syntax. In this episode, dive with us into the complexities of city evolution as we discuss must-hear topics with industry experts.
🏢 **Tijolo Hub – Frederico Renner Mentz:** Co-founder of TIJOLO HUB, an innovation ecosystem for the construction and real estate sectors, and founder, visionary, and advisor of Instituto Caldeira in Porto Alegre, Frederico brings a wealth of knowledge on innovation, entrepreneurship, and creativity as forces for transforming urban spaces and economic potential.
🏙️ **Arquitetura Zago – Antônio Carlos Zago:** As an Architect and Urban Planner, director of ARQUITETURA ZAGO, and member of the City Master Plan Council (CMDUA) in Porto Alegre, among other municipal advisory committees, Zago draws on his 42 years of experience in the real estate market in project design and consulting. In this episode, he sheds light on how a city reflects the entrenched public and private strategies in its region. Gain insights on how these factors shape cities and enhance people's quality of life. Join us as we explore the intriguing intersection of urbanism, real estate, and population behavior. Don't miss this episode filled with valuable information and inspiring stories that can help propel your projects and visions through a better understanding of urban spaces.
EP. 08
Reambientando do seu Jeito - The Union of YouTube + Architecture and Location
18/10/2023
1 hr 15 min
🎙️ The new episode of *Lugar é Lucro* explores the fascinating intersection of architecture, urbanism, and the digital world! In this special episode, we team up with the renowned architect and digital influencer, Jane Willhelm, from the channel *Reambientando do seu Jeito*, who has over 390,000 followers on YouTube and more than 100,000 on Instagram. Discover how she integrates digital marketing, architectural design, and strategic location to turn projects into true life investments. From concept to realization, dive into the secrets and strategies that make her one of the top references in the digital world.
➡️ If you're looking for inspiration, innovation, and tips to maximize your investments, this episode is a must-listen!
EP. 07
How 'Place Branding' Redefines Your Living and Investing! - Gabriel Gollnick
18/10/2023
1 hr 15 min
Join us for a revealing conversation about how cities impact our lives and consumer choices! In this episode, the founder of Where Consulting, Gabriel Gollnick, shares his insights on the current real estate market, its evolution, and the challenges we face.
➡️ Get ready to discover how cities shape our future and how place branding is leading the transformation of urban spaces.
EP. 06
Mundo Animal - The Jungle of Success in Franchising and Food
18/09/2023
1 hr 04 min
Get ready for a wild journey through the universe of Mundo Animal in this special episode of *Lugar é Lucro*! Discover how Jackson Oliveira and Marcos Gundel turned a bold idea into one of Brazil's most beloved entertainment and food chains. From the initial inspiration to their meteoric expansion, dive into the behind-the-scenes of a brand that challenged the market and became a leader. And, of course, get ready for some hilarious stories and valuable lessons that only those who live in the jungle of entrepreneurship can share. If you're hungry for success and inspiration, this episode is the main course!
EP. 05
Robert Gangi (Embark Consulting)
18/09/2023
1 hr 04 min
Truly Intercontinental Experience: Episode 5 of the "Place is Profit" Podcast
🎙️ In our first intercontinental episode, we bring you exceptional insights into doing business in the United States. We introduce Robert Gangi, CEO and President of Embark Business Solutions LLC, our partner and an expert in building bridges for successful launches in the USA.
🌎 Consultant Robert brings unique skills and insights to support decision-makers across various industries, including non-profit organizations, government contractors, healthcare, IT, finance, and more. With over 1,000 clients served and funding exceeding $750 million, his relentless passion for creating exceptional brand identities and organization-focused marketing strategies is truly remarkable.
🚀 Robert Gangi is an experienced consultant and strategist whose deep understanding of global business strategies leads to consistent and sustainable growth for his clients. His work with high-level executives and decision-makers showcases his thoughtful and creative approach, reflected in the outstanding results he achieves.
💼 Embark Business Solutions embodies these missions, and Robert's previous banking career with institutions like Commerce/TD Bank, Sandy Spring Bank, Citibank, and First Citizens Bank has provided him with an extensive network of contacts within the financial communities.
EP. 04
Unveiling Business Success Stories with Ricardo Fonseca
18/07/2023
1 hr 24 min
🚀 Get ready to dive into inspiring journeys and leadership lessons from the corporate world! The 4th episode of our podcast "Place is Profit" is live, bringing you exciting stories from executive Ricardo Fonseca, a true visionary in the industry.
💼 With a career full of achievements, Ricardo Fonseca, co-founder of Da Quinta Café Artesanal, shares his journey of over 25 years in senior leadership positions across the globe, including companies like British American Tobacco, Iochpe-Maxion S.A., Carrier Corporation, and more.
🌍 From the largest multinationals to his own ventures, his experiences serve as a true guide to overcoming challenges and turning them into opportunities.
🌟 Tune in to this enriching conversation about multicultural management, strategic growth, and the art of motivating teams. This is more than just a podcast—it's a roadmap to business success!
🎧 Join us on this journey of knowledge and discover how to turn experiences into valuable business wisdom.
EP. 03
The Pursuit of Business Success with Clóvis Lumertz (Allcon Consultoria de Resultados)
18/07/2023
1 hr 32 min
In this new episode of the *Lugar é Lucro* podcast, you'll find valuable insights on sales, management, business, and much more, brought to you by the renowned expert Clóvis Lumertz.
With extensive experience in the market, Clóvis Lumertz leads Allcon Consultoria de Resultados, a company specializing in Consultancy, Research, and Management Technologies focused on enhancing organizational results. His mission is to ensure that organizations are more effective in achieving their goals.
In this conversation, Clóvis shares his expertise and knowledge on various topics, covering his main areas of specialization. You'll learn about Strategic Management, the business world, Marketing and Sales, and much more.
Get ready to dive into enlightening conversations, practical tips, and proven strategies to achieve business success. Don't miss the opportunity to learn from one of the market's top experts.
Subscribe now to the *Lugar é Lucro* podcast and start transforming your results!
EP. 02
The Secrets Behind the Renowned Lugano Chocolates with Carolina Schirmer (Lugano Chocolates)
20/06/2023
1 hr 31 min
Get ready for a true journey through the flavors and stories behind one of the best chocolatiers in the country. In the next episode of the *Lugar é Lucro* podcast, we dive into an exclusive conversation with Carolina Schirmer, who shares the challenges, lessons, and secrets behind the renowned Lugano Chocolates. Discover how this company carved out its place in the market and delighted the most discerning palates over the years. Get ready to satisfy your curiosity and indulge in this sweet and inspiring success story.
EP. 01
Bernardo Saleme (Superforce Crossfit/Lucy)
01/06/2023
1 hr 24 min
In the first episode of the *Lugar é Lucro* podcast, discover success lessons with Bernardo Saleme, partner in the largest Crossfit network in Latin America and Lucy, a men's sexual health platform! We invited Bernardo for a relaxed and revealing conversation about his story and the challenges of entrepreneurship in Brazil. From the food industry to fitness, we explore all the nuances of this exciting world, discussing the difficulties and highlights of this bold career. We also dive into business expansion and uncover valuable insights.
Get ready to be inspired and learn from the experience of a true success professional! Don’t miss this transformative journey and visit the Space Hunters blog for more exclusive content.
